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Play Visual aims at providing emerging musicians with tools and skills to promote themselves. By using Play Visual, artists can get inspired and build their personal brand while creating engaging visual stories.
Concept
Play Visual is a creative playground where visual storytelling is triggered and facilitated. Social media platforms have changed the way people connect, find information and entertain themselves. Users share pictures, videos and thoughts on the internet, and get constant feedback from their social network. Moreover, the proliferation of portable digital devices has enabled users to easily create and share visual stories. By using a psychological approach inspired by the notion Narrative Identity, Play Visual positions itself as a tool for creating brand identity and boosting DIY visual storytelling.
The Yugoslavian wars of the 1990’s have left lasting scars on the region. More than 20 years after the end of the conflict, the atmosphere in Yugoslavia’s successor states remains one of mutually excluding truths and the fragmentation of society. Despite various transitional justice activities and the successes of the ICTY, dealing with the past continues to be a sensitive subject in this region. Its inhabitants tend to self-censor or to develop nationalistic mindsets that impede their ability to engage in critical (self-) reflection and discussion. Humor, which has historically played an important role in Yugoslavia, is the one binding factor. Everyone knows and loves the jokes about Mujo & Haso, the lazy Montenegrins and the cheap Slovenes. This is why we, MediaLab’s Post-Conflict Mind Check team, created The Ghost of Tito game. We believe this gamecan be a valuable reflective tool. By combining humor with historical and cultural references, the game enables its users to confront complex social issues that they find hard to address in a direct way.
