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MediaLAB Amsterdam

Applied Research
MediaLAB Amsterdam conducts applied research together with partners from the creative industries and education. At the core, the focus of all research projects is the digital transformation of society.

Students work in multidisciplinary teams guided by experts from the industry and the Amsterdam University of Applied Sciences. These experts are a mix of designers, programmers, social/digital media experts, researchers, copywriters and storytellers. In twenty weeks (one semester) the team develops a working prototype in co-creation with an industry partner.

The teams work full time in Studio HvA or at the client’s office. Additionally, the student has one day a week to work individually on the documentation of their internship or graduation project. The program is in English and available to all final year students from (Applied) Universities.

Faculty of Digital Media & Creative Industries
MediaLAB Amsterdam is a part of  the research centre of the
Faculty of Digital Media & Creative Industries at the Amsterdam University of Applied Sciences.


Download MediaLAB Amsterdam visual guidelines here


We are learners, doers, and teachers. During the last eight years we’ve created a culture that retains the creative tensions that develop between theory and practice, teaching and administration, and students and the field. These are inherent to the diversity of our disciplines. We are impassioned by the challenges these bring, have a heart for our students, and for each other. Don't hesitate to contact us any time.

Gijs Gootjes


Within the MediaLAB I develop design & research projects for young talented creatives. Being involved in Amsterdam’s creative industries gives me the opportunity to work with publishers, broadcasters, ad agencies, museums, startups etc.

Marco van Hout

Programme & Design Research lead

I am Programme & Design Research Lead and responsible for the programme (improvement), design methods, research and integration of all of these within the HvA and MediaLAB activities. With a passion for and over 12 years of experience in strategic, digital and UX design. I am a co-founder of SusaGroup (experience-driven design), board member of the Design & Emotion Society, faculty member of IE University in Madrid and an international workshop facilitator and speaker. A father of two and an avid abstract painter.

Tamara Pinos

Tech & Coding

My interests in art and technology motivated me to move to The Netherlands where I have discovered the fun of tinkering, affecting computing and serious games. I hold a BA in Computer Engineering from the Pontificia Universidad Católica del Ecuador and a MSc in Media Technology from Leiden University. I have experience as a programmer, project manager and dancer.

Felipe Escobar

Interaction Design

I have a background in industrial design, but after studying a postgraduate course in multimedia design I became enthralled with the possibilities that could surface from the mixture of technology and design. This motivated me to pursue a Design for Interaction MSc at TU Delft. I have work experience in UX design and web design, I am interested in cognitive biases, generative art, comic books and the physical/digital aspects of technology.

Pavel van Deutekom


I love to work with new stuff and I hold a masters degree in History. Sounds like a big contrast, but I’m at my best in an area where IT, communication, education and innovation meet and intersect. I’m an organiser, always looking to streamline processes and increase overall efficiency. I will also tell you where to eat what in Amsterdam and I’ll cook you a delightful Indonesian ricetable, since both cooking and eating are things I love to waste my time with.