Mission

Play Visual aims at providing emerging musicians with tools and skills to promote themselves. By using Play Visual, artists can get inspired and build their personal brand while creating engaging visual stories.

Concept

Play Visual is a creative playground where visual storytelling is triggered and facilitated. Social media platforms have changed the way people connect, find information and entertain themselves. Users share pictures, videos and thoughts on the internet, and get constant feedback from their social network. Moreover, the proliferation of portable digital devices has enabled users to easily create and share visual stories. By using a psychological approach inspired by the notion Narrative Identity, Play Visual positions itself as a tool for creating brand identity and boosting DIY visual storytelling.