MediaLAB Amsterdam is now the Digital Society School! You are viewing an archive of MediaLAB projects. Content on this website may be outdated, and is without guarantee.

Data Driven Innovation

OOPS comes from the unpredictability of live streaming. It is a new live streaming platform, momentarily based on cooking but applicable to other areas as well. The platform offers new ways of interaction between users and streamers and builds on personalization, liveness and sense of belonging. With these new features, new data is created. Companies working with this platform can collect this new data to be able to offer a better experience to their customers and new commercial opportunities with external partners. The platform is applicable to other areas other than cooking, such as online courses, entertaining, or tutorials.

We got to OOPS platform after five months of research in collaboration with the companies ExMachina and Angry Bytes, focusing and investigating on new commercial opportunities using data collected from second screen apps, live streaming videos and a live stream of data in general. The aim of the project was to develop one or more ‘live’ data based media concepts that can strengthen or even replace video. We had to discover which new interactions we can create during live programming (in a stadium or streaming) that creates new (commercially interesting) data on the viewers. #DATASS team chose to resize the research to live streaming for influencers and the interactions with their followers. We focus on the unique person and not in a marketing persona.

VRET

This project revolved around virtual reality and biofeedback. Our assignment was to connect VR and sensors so that our computational model could use biofeedback to change the environment according to the emotional data. Therefore, we researched emotions, sensors and exposure therapy.

The result is a virtual reality underwater environment made in Unity. A shark will circle the player and will come closer according to the heart rate data recorded with the Mio Link heart rate monitor.

This product can be used in virtual reality exposure therapy to help patients who suffer from underwater phobias. This setup can be transferred to other user cases by merely creating a new environment and a specific phobia stimulus.

Jien Wakasugi (JP)

I am a student in the Design Department at Kyushu University, Japan. I like industrial design and FabLab. I have a passion for design and engineering. I learned industrial design and mechanical engineering when I was undergraduate. I believe that fusion of technology and design will create interesting ideas. I hope to be a creator who can be active in both design and engineering fields with cool members.