Yesterday we went to TWC for the second time to get more familiar with the Smart TV’s, and experience it like a real user. We were doing research for the last weeks and was only reading, so going there was good because we could enjoy the practical part. First we got a LG Model they had there […]
Second week of the project and first week of research. After the meeting with TWC and the debriefing we had to begin our research on the connected TV area. It is such a big area, so we divided the area of research and each of us is going to focus on one part. The different […]
Wednesday we had our first meeting with our assigner, The Widget Company. First we introduced ourselves to them and told them kind of roles we are taking in our team and what our specialities are. Then they introduced themselves and showed us some of their previous work. Later we had the chance to look at […]
To define who our user is, we made a short video on what we think our users looks like and what he does in a normal day. To clearly show this we first showed the day in a life of a person who doesn’t own a smart TV and afterwards we show how easy a […]
How can we build tools to enrich TV-formats with the possibilities of Connected TV to increase convergence for TV-makers and advertisers?