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Smarter Apps for a Connected Living

Team

Gijs Gootjes
Davi Correa da Silva
Tim Fokker
Monica Mora
Ruben Rodriguez
Steven Van Hoegaerden

Commissioner: TWC

Description

We\'re developing a tool set or white label app for broadcasters, advertisers and format creators. It should be a generic kit that works for any kind of content and should be activated by Linear TV.

Testing the flow and first functionallities

We found important to understand how the flow inside a TV app works and, more important, see how people, and specially kids, navigate inside a TV app. It is not like surfing Internet, because you only have the OK and directional buttons, so you can’t click anywhere you want. Therefore we invited a family to our studio and let them to try a pre-version of the app and see how they use it.

Kids are a difficult group for testing because they get annoyed when using something that is not finished and is difficult for them to understand is just testing. Because of that,  the app needs to have enough features implemented and some video content. This was also an important part of the testing because we want to know if the content we are producing is good for kids. For this testing, the kids were able to watch three different types of video content, look their digital album and scan physical stickers to add them to the digital album.

Testing the Connected Collecting App in Medialab Amsterdam

Testing the Connected Collecting App in Medialab Amsterdam

The output of the testing was really good. We understand why and were the kids get stuck most of the time and this give us the opportunity to improve the app. Also we found that the kids were expecting to find video content for every sticker, something nearly impossible because of the quantity of stickers, so it is our work to make clear how videos are unlock, where they are and what is his purpose in our app.

Our next steps is to finish all the features that the prototype will have, add the video content that we are producing and keep testing to know that we are in the good way.

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