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Smarter Apps for a Connected Living

Team

Gijs Gootjes
Davi Correa da Silva
Tim Fokker
Monica Mora
Ruben Rodriguez
Steven Van Hoegaerden

Commissioner: TWC

Description

We\'re developing a tool set or white label app for broadcasters, advertisers and format creators. It should be a generic kit that works for any kind of content and should be activated by Linear TV.

Research Question

How can we build tools to enrich TV-formats with the possibilities of Connected TV to increase convergence for TV-makers and advertisers?

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