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Smarter Apps for a Connected Living

Team

Gijs Gootjes g.gootjes@hva.nl
Davi Correa da Silva davi.correa@uniriotec.br
Ruben Rodriguez aparicio.ruben@gmail.com
Steven Van Hoegaerden stevenvanhoegaerden@hotmail.com

Commissioner: TWC

Description

We\'re developing a tool set or white label app for broadcasters, advertisers and format creators. It should be a generic kit that works for any kind of content and should be activated by Linear TV.

Final presentation at TWC

The 3rd of July the team present the final concept to our assigner. We expanded the presentation that we made for the expo, so everyone can talk about his role at during this project, challenges that he found and how he solved them. Also we took the big info-graphic that we made for the exposition. They said it was the biggest poster hanging on their place.

Poster

The presentation was really a success. Everyone in the company like it, and evenmore they like how the smart part of the TV now was triggered by the stickers, something without any technology on it. Combining the physical to the digital world was really a good idea, and the prove of this is that TWC, during the next weeks, will try to make this project real. The Connected Collecting Team hopes that this will happen and to be involve to see where this big project goes.

Setting Up Presentation

foto 2

Working with the assigner

These are the last weeks of development and part of the team has started working at TWC’s offices. In this way, we can involve them in the development of the app and get feedback. We have a first meeting with Stephan Boer, designer from TWC, to discuss our actual design and see how we can improve it.

Working at TWC

Brainstorming about improving the app

All the feedback that we can get from TWC is very helpful, since they are experts in the development of TV applications. Also it is a very good way for us to learn about this kind of designs and implementations. Therefore, we are looking forward to work with them and be able to make a really good app.

Testing the flow and first functionallities

We found important to understand how the flow inside a TV app works and, more important, see how people, and specially kids, navigate inside a TV app. It is not like surfing Internet, because you only have the OK and directional buttons, so you can’t click anywhere you want. Therefore we invited a family to our studio and let them to try a pre-version of the app and see how they use it.

Kids are a difficult group for testing because they get annoyed when using something that is not finished and is difficult for them to understand is just testing. Because of that,  the app needs to have enough features implemented and some video content. This was also an important part of the testing because we want to know if the content we are producing is good for kids. For this testing, the kids were able to watch three different types of video content, look their digital album and scan physical stickers to add them to the digital album.

Testing the Connected Collecting App in Medialab Amsterdam

Testing the Connected Collecting App in Medialab Amsterdam

The output of the testing was really good. We understand why and were the kids get stuck most of the time and this give us the opportunity to improve the app. Also we found that the kids were expecting to find video content for every sticker, something nearly impossible because of the quantity of stickers, so it is our work to make clear how videos are unlock, where they are and what is his purpose in our app.

Our next steps is to finish all the features that the prototype will have, add the video content that we are producing and keep testing to know that we are in the good way.