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Author Archives: Ruben

Final presentation at TWC

The 3rd of July the team present the final concept to our assigner. We expanded the presentation that we made for the expo, so everyone can talk about his role at during this project, challenges that he found and how he solved them. Also we took the big info-graphic that we made for the exposition. They said […]

Working with the assigner

These are the last weeks of development and part of the team has started working at TWC’s offices. In this way, we can involve them in the development of the app and get feedback. We have a first meeting with Stephan Boer, designer from TWC, to discuss our actual design and see how we can […]

Testing the flow and first functionallities

We found important to understand how the flow inside a TV app works and, more important, see how people, and specially kids, navigate inside a TV app. It is not like surfing Internet, because you only have the OK and directional buttons, so you can’t click anywhere you want. Therefore we invited a family to our […]

First Week Research

Second week of the project and first week of research. After the meeting with TWC and the debriefing we had to begin our research on the connected TV area. It is such a big area, so we divided the area of research and each of us is going to focus on one part. The different […]

Research Question

How can we build tools to enrich TV-formats with the possibilities of Connected TV to increase convergence for TV-makers and advertisers?