Second week of the project and first week of research. After the meeting with TWC and the debriefing we had to begin our research on the connected TV area. It is such a big area, so we divided the area of research and each of us is going to focus on one part. The different parts are: advertisers, users, content, narrative and technologies.
We also had our first research meeting with Marco, he told us something we were afraid off: our research question is so extensive, we need to find two or three smaller research questions, so we can answer the big one. After that, we continue our individual research until friday. Then we had a team meeting, to show what we have found, what we put together and how to improve it.
We hope to have these small research questions in the incoming week, and we will probably make another visit to TWC to keep in touch with the environment of connected TVs.