MediaLAB Amsterdam is now the Digital Society School! You are viewing an archive of MediaLAB projects. Content on this website may be outdated, and is without guarantee.
Women’s Safety (NL)

By using the powerful relationships between scent & emotion, and confidence through embodiment, PosturAroma helps women feel safer by enhancing their posture. By sensing the angle of the back and using scent as trigger, the user is reminded to keep her head up, and straighten her back when stepping into the world. Walk proud to feel confident, look confident, be safe.

PosturAroma received the Best Design Case Award at the 9th International Conference on Design & Emotion themed “Colors of Care”  held in Bogotá, Colombia in Oct 2014.

Contact person: project coach Loes Bogers



Commissioner: Cisco Systems

With the support of: Amsterdam Creative Industries


Project Manager: Loes Bogers
Student: Akarsh Sanghi
Student: Shinichiro Ito
Student: Laura Mul

→ Project Blog