Traveling with no luggage

Designing new Travel Experiences




A new horizon! A sprint retrospective, review and workshops!

Sprint 2 has ended and sprint 3 just started, come have a look how we approached a few topics that we haven’t discussed before, you will be surpised!


So in the most recent (big) blog post we talked about the sprint 1 review, how we came up with a new concept; ‘Baggage Stress Relieve’.

Specifically our team was thinking about other ways to improve the possible future of the airport. Not only specifically bound to the ‘door-to-door concept’. It was a meeting full of discussions to come to a consensus what the project is going to be about. Honestly we all felt enlightenend after the meeting was over; we want to find a solution so passionately that we had to rethink the scope to something more realistic.

This gave us a lot of input to work with in the second sprint.

We had a prototyping workshop about Digital Design:


Paper Prototype


Conceptual Prototype


Video & Image Prototype


Digital Interactive Prototype


(Click it to start playing our interactive prototype!)

MediaLAB’s prototypes:

Team KLM’s Roleplay Prototype:


Team Waste Management’s Game Demo Prototype:


Team EHRI’s Roleplaying Prototype:


Publisher’s LAB Paper Prototype:


Will it be a good idea to test prototypes in Japan FUKUOKA?

We had a meeting with the team that is working in Japan FUKUOKA on airports aswell. They explained us about their project and how our teams could find interest in collaborating because it could benefit us both. Their team is currently focusing on defining all stakeholders of their airport and defining the infrastructure of both terminals that exist in Fukuoka Airport. So our scopes are different and of course there are limits to how much we can share, but atleast we could try to test out prototypes in both regions as it will give perhaps value to test prototypes in different contexts; Something we will discuss in the future.

Image uploaded from iOS

Get Arduino, buy it, play with it; have fun and prototype effectively!

Shinichiro Ito (Now called Ito-san)  flew over from Japan and gave us a workshop about Arduino as Tamara is not present to give this workshop. The workshop was well received by the MediaLAB students and Ito-san showed us the ways of prototyping without having hard limits on technical capabilities.



Ito-san showed us three types of prototyping:

  • Functional Prototyping
  • Aesthetical Prototyping
  • Conceptual Prototyping


Whilst we were focusing in this workshop on functional and conceptual prototyping as Arduino is soley about making technical requirements solvable with a few wires put on a breadboard. During the prototyping you might encounter new insights, idea’s or see that the prototype is worth pursuing (or not).

Our team focused on creating a mini prototype of a clickable machine. That would turn colours on and off depending on the button pressed. Please have a look below;


There was nice music played in the background and we had a really good time. We will consider using Arduino in the future to create a prototype if it fits the description!

Sprint review

We had a sprint review with a short timebox with a lot to tell!

The short story was that we showed the stakeholders three concepts that were in our thought connected, but for the others it felt disconnected, concluding the review with confused thoughts and not a direction to steer in. Sometimes we have to dig deeper into the ‘why’ and the ‘how’ instead of taking conclusions from interviews for granted. Of course it is hard to come up with a research plan that is done in three weeks that result in academic quantified data, which is not were the MediaLAB is the strongest at. We have definitely have learned from this review and hope to improve the next time. An insight we got is that we should involve the stakeholders better in the planning so that they can be critical and shape our three weeks so the results will be definitively stronger!


After the review we had a retrospective; Set Sail


It is a different method than we had used before in the last retrospective. We all definitively feel that this method is more effective for our team’s composition as discussion is avoided by writing all of your gains, pains, opportunities and threats down on sticky notes. We collected them until all of our team was done with writing the thoughts down on the sticky notes.

Then after that we went past every team member to pick up one of their cards and show it to the rest and explain if necessary; and put it on the board respectively to the feeling it belongs to.



Sprint Planning

So yesterday we had a sprint planning session. It was a pleasure to have Dirk join in as an expert that has experience with user behavior! We were able to frame a new target behavior goal and a few sub behaviors based on other lenses.


We will tell you more in the next blog about the target behavior framework, until then stay tuned!


If you have any questions, feel free to leave them down below.

Jesse Klijn,

Team Schiphol

Content Creator and Programmer



Unforgettable experiences and useful workshops and a re-scope!

The last two weeks have been blasting through really quickly! For our team has done so much work in such little time.

Copy of collage

So first things first;

We had a blog missing during our sprint transition. This was our most recent blogpost. Please read it if you haven’t caught up yet!

We have had so many experiences that it is difficult to structure it in a proper fashion, yet we will of course still try our best to show you our work so far in the best way we can.

We ended at the last blog with a lecture about Defining Intentions by Charlie Mulholland ( The lecture was really great and Charlie taught us a lot. If you would like to read more, we have made notes that you can read! Notes

The notes are complete up until halfway of Charlie’s lecture, as we had to go to the Bagportr meeting. So let us quickly dive in the process so far.

With a few days that passed by we already faced our first Sprint Review. The results on the table, questions and critical feedback on the case; what can go wrong?


We had a sprint goal; Create a user experience map that covers the entire flight process on the airport.

Did we complete this you might ask? Yes we did, and we also made conclusions based on the insights we got during the sprint. This was all being showed on the table at the review in such a short time frame of a meeting; It was rough!

Specifically our team was thinking about other ways to improve the possible future of the airport. Not only specifically bound to the ‘door-to-door concept’. It was a meeting full of discussions to come to a consensus what the project is going to be about. Honestly we all felt enlightenend after the meeting was over; we want to find a solution so passionately that we had to rethink the scope to something more realistic.

‘Relieving baggage stress’

We also had our first sprint retrospective. Which is essentially a feedback session; Tell the others how you feel, and decide as a team what elements you want to take forward with you, and which elements or aspects on specific behavior do you want to leave behind.

It was emotional and everyone had a few things to say which is good. We want to look forward and improve every sprint.

A machine cannot run on gears if they aren’t well oiled, they say.

After the review and retrospective we quickly came to a new dawn. Lunch was ours to be made, and a new planning was waiting on the coastline to set sail.


We had gotten a project briefing the same week and so with this mindset we came up with a new sprint planning with one goal in mind; Create three concepts based on a specific passenger and everything that involves his or her journey.

MediaLAB is good at creating concepts in an iterative way. We have learned that it is also good to start-off with what you have and take it forward to create something tangible. And we hope to use this in the future more often as it is good to use your strengths to your advantage, being MediaLAB Creators.

So with that in mind, we wanted to push forward.

Super fun lectures and workshops!

These are best explained with visual imagery:

Meetings to ask for data information;

Meeting at Schiphol

Search less, find more.

Search less, find more

The annual Internship lunch

√Ćnternship lunch with

User & Context by Marco

User & Context


User & Context with Marco

Then we also had peer pitches, where we learned a lot about the other teams that were having their meetings on their thursdays respectively. They showed their own concepts, feelings & emotions and of course their results and findings they were going to show to their stakeholders.

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We already had our review so we showed them our experience and gave tips to the other teams on how to approach the review in a better way:

  • Timebox your review to a set time, preferably around two hours.
  • Show them an overview of what made you get the results that you are showing. This will help them understand your decisions during the sprint better and so your process will be as clear water to them.
  • Give your attending partners an agenda of what is to be expected of the meeting. This is to make sure that they know what is expected of them.
  • Make sure the environment can handle your criteria. e.g if you need a beamer or a tv screen to show digital media, make sure it is arranged in someway. Usually the partners will be aware of this already, but it is good to ask in advance.
  • Ask your partners to be critical about specific insights during the review, as it is important for them to be able to speak up about their opinions.
  • Make sure you have a general direction to be heading for the next time you are planning, perhaps state this in your presentation.
  • Make sure everyone, including your own team is comfortable and in a good open mood. Bring candy, cake and methods to open their minds up to give feedback.

We hope these tips help other (future) teams as they have helped us too. We haven’t been able to use them all yet, but surely for our next sprint planning we will make sure they are included! We will let you know next time how the meeting went and if it improved.

Next time we will talk about the translate session we are having tomorrow, and we will show a brand new concept, fine tuned and flavored into our own new founded branding style. So many things to be shown and so much info to give out to you guys, I hope you guys enjoyed this week’s blog.


If you have any questions, feel free to leave them down below.



Jesse Klijn,

Team Schiphol

Content Creator and Programmer



The Maker’s sprint, a big week full of updates!

This is the second blog post, continuing from Last blog.

The Userscene is live! A laser engraved board game, Pie and a cool lecture about defining intentions, lets check it out!


These weeks so far have been great. Time went by pretty quickly and the team has a lot to share with the rest of you out there, so lets get to it! The team started last week with a big workshop about how to approach problems. Specifically ‘Wicked’ problems, but more about that later!

We uploaded the Userscene video to YouTube:

Maker’s Sprint

The Maker’s Sprint was about cooking up physical products in a short amount of time using advanced tools such as Laser Cutters, engraving, 3d Printing and a lot more!

We started off brainstorming about tools that can help us in our research on the project. We had many interesting ideas but decided to make two of them a reality. These were a boardgame and the researchtool: Pie.


Below you can see a picture of the final board game that Fons, Mike and Jesse made. The aim of the game was for three players to race to the endgoal: their flight. Each player used a string to navigate through a stylized representation of schiphol. Along the way several objectives/situations forced the player to make a detour. The game was well received by the audience although it had some small flaws, like the thread cluttering, and a few balancing issues for the action cards.


So what is Pie? And no- not that pie.

Pie is an innovative design prototype made by Loraine and Johanna for interacting with customers, asking them questions and retrieving their information in a fun way. For the user it is supposed to not feel like asking direct questions. We outline a situation and the user, using the paper pieces,  makes a pie of emotions. This gives us a great way to visualize the users mindset.

It is a Win-Win situation.


After presenting the board game the session continued with playtesting our products. The essential elements were to design a prototype, execute it with advanced tools and then present it in an experimential way to a group of people to provoke questions about the subject of the prototype. For the board game it was a way to make the player interact with the A to B flight process.


Defining Intentions

The MediaLAB teams were joined by the PublisherLAB team and enjoyed a talk by¬†Mr.Mullholland. He talked about ‘Defining Intentions’. It was a great subject. Jesse was very interested in his story and took some¬†notes. If you would like to learn more about defining intentions have a look here! Link


BagPortr Meeting


Later we attended a meeting with BagPortr to understand more about the process of finding inspiration and finding the right target group for our own project. It was very interesting to see what research they had already done on the subject and it gave us a great kick-off for a brainstorming session. But more about that in the next blog!

That’s it for now!

If you have any questions, feel free to leave them down below.



Jesse Klijn,

Team Schiphol

Content Creator and Programmer


The First Week

20170202_153848I say this for all of us from Team Schiphol, it has really been an exciting week.


We began on wednesday with our Pecha Kucha presentations.

For all of us it was the first time presenting in this kind of format.

The presentation was for a new audience, being all of the interns and coaches at MediaLAB.

So everyone took turns and it was fun to see how everyone had a different presentation.

Some were really professional and astonishing, while others took a more simplistic approach, thus resulting in so many variations.

We took a tour around the campus, apart from Jesse as he had to take an exam.

Though from what I have heard it was fun and useful to see all the locations that could help us while we proceed in our exciting project for Schiphol.

Only to have a celebration of our new companionship as interns all together, it was fun.


Tinkering was so much fun and before we knew it, it was already over.


Seriously, there were so many cool constructions, we can’t even begin describing what they all were.

But we have made a few pictures, which we would really recommend you to watch, it will be great.

The Tinkering-Workshop also had an assignment in which we created a Paper-Prototype for a possible shop interface.

We came up with the idea to have a shop at the airport that delivers your purchased item at your destination. That quickly escalated into a lot of questions.

Which we will discuss in later periods of this blog, concluding this post for now.

But don’t worry, we will continue updating our work on this blog, scheduled to release a sneak peek about our User Scene, we will talk all about that soon, until then stay sharp!


Jesse Klijn,

Team Schiphol

Content Creator and Programmer


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Friday | Febuary 3rd 2017

User scene day!

Friday was the first day we got to go out and create on our own terms. We had to produce a ‚Äúuser scene‚ÄĚ for next Monday. A user scene is an attempt at visualising (part of) your target group in order to get a better understanding of said group for yourself and for your client.

We decided to make a film around the experience of two travelers, one with many bags and one without any bags. To best visualise this we had to go to our client: Schiphol airport. With the limitation of not being able to get past security yet we were limited to the entrance hall, shops and check-in area of the airport.

After a slow start in “El Tutti” with a croissant and tea we started filming the various scenes we needed. We started with the arrival of the travelers by train. This meant hastily shoving luggage on arriving trains only to take them back out. So a few confused train conductors later we had what we needed.


We continued by filming in the entrance hall, the toilets, the check in area and finished with some shots at the Starbucks where Mike ordered by a very eccentric name. We laid out the basic storyline in preparation for Monday and Johanna, who lives in Colombia, learnt about the strange Dutch custom of putting chocolate sprinkles on bread for breakfast.

IMG-20170204-WA0004 (1)

Fons Martens,

Team Schiphol