I am Programme & Design Research Lead and responsible for the programme (improvement), design methods, research and integration of all of these within the HvA and MediaLAB activities. With a passion for and over 12 years of experience in strategic, digital and UX design. I am a co-founder of SusaGroup (experience-driven design), board member of the Design & Emotion Society, faculty member of IE University in Madrid and an international workshop facilitator and speaker. A father of two and an avid abstract painter.