Connected Collecting is a Smart TV app that makes your World Cup sticker album digital. A second screen app scans and uploads your stickers to the Smart TV app. By collecting digital sticker of the players, the user can trade stickers and unlock exclusive content. The unlocked videos contain football tricks that inspire the users to become better players.

The Widget Company (TWC) commissions this project, they are the European leaders in development for Smart TV applications. This concept is a proposal that takes the advantages of the Connected TV to create a convergent environment and engage the user.