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Daan Fliervoet

Reseacher and team manager in the Culture Vortex project

Use Your Head

Use Your Head is an interactive urban projection produced by MediaLAB Amsterdam and Filmwerkstatt Munster for the Flurstucke Festival.

The team’s aim was to present the audience with a fun, interactive and meaningful experience, while keeping it relevant for the city of Münster.

The crowd can play a game, where they use their own head as an avatar on the characteristic facade of the Diozesan Bibliothek where they have to find a balance between Culture and Industry. With this game we want people to reflect on the use public space.





The goal of this project is to make an interactive media installation based on Marshall McLuhan’s theories. The main theme of research, and ultimately the installation, is ‘media and memory’. The aim is to create an engaging installation, which can provide food for thought to our future visitors, especially the younger aged.