The augmented reality tour concept incorporates digital and analog means to create an augmented reality experience. At the beginning of the tour the user picks up a booklet at Stedelijk Museum Amsterdam. To keep one hand free, a design has been made that incorporates a smartphone. The phone shows a drawing map made by Jan Rothuizen and your current position on the map. The user can then walk through the map and give feedback to this text by writing and drawing on the pages of the book. The booklet will be returned to the museum so the comments are seen by further visitors.
IKEA inLog is a fun and social online experience to improve the employer brand awareness of IKEA amongst high-educated logistic students. Digital Storytelling and Gamification have been used to find a solution for IKEA’s challenge. As a result of the conducted research a short animation video, three game levels, and a social media campaign were developed to get these potential employees on board.
Uncovered is a publishing platform commissioned by the University of Amsterdam, focussed on easy publishing for tablet computers. The WordPress back end allows even the most unexperienced users to publish their own digital magazines in a matter of hours. This platform is ideal for the publishing of long-form or narrative journalistic content, enhancing the reader experience with interactive timelines, maps and data visualisations.
