MediaLAB Amsterdam is now the Digital Society School! You are viewing an archive of MediaLAB projects. Content on this website may be outdated, and is without guarantee.

Annika Kuyper

IKEA

IKEA inLog is a fun and social online experience to improve the employer brand awareness of IKEA amongst high-educated logistic students. Digital Storytelling and Gamification have been used to find a solution for IKEA’s challenge. As a result of the conducted research a short animation video, three game levels, and a social media campaign were developed to get these potential employees on board.

The Future of Publishing

Uncovered is a publishing platform commissioned by the University of Amsterdam, focussed on easy publishing for tablet computers. The WordPress back end allows even the most unexperienced users to publish their own digital magazines in a matter of hours. This platform is ideal for the publishing of long-form or narrative journalistic content, enhancing the reader experience with interactive timelines, maps and data visualisations.