A Mechanical Engineer – turned – Industrial Designer with emphasis on Business. Currently, I am pursuing MFA in Industrial Design along with courses equivalent to a minor in MBA from Rochester Institute of Technology, NY, USA. For me, engineering, art, and design were never exclusive. I understand the importance of conceptualization and practicality. With this duality, I am able to successfully ideate and execute creative solutions in a strategic manner. I also read, write and teach.
I’m a creative designer from Brazil, looking for designing meaningful experiences and services for humans. I’ve worked in some business design consultancies as a service designer and I’ve also done some branding and marketing specialization courses. From my perspective, Design Thinking is a lifestyle and not just a creative process.
As User Experience Designer, it’s my task to design proper solutions for diverge problems. Design is simple, that’s why it’s complicated! I see a designer as an creative scientist. What fascinates me in design is to look at the final solution and imagine the rich process behind it, which is made by daily challenges for a designer.