MediaLAB Amsterdam is now the Digital Society School! You are viewing an archive of MediaLAB projects. Content on this website may be outdated, and is without guarantee.

Alberto Turina

IKEA

IKEA inLog is a fun and social online experience to improve the employer brand awareness of IKEA amongst high-educated logistic students. Digital Storytelling and Gamification have been used to find a solution for IKEA’s challenge. As a result of the conducted research a short animation video, three game levels, and a social media campaign were developed to get these potential employees on board.

the time has come to give the #digitalsocietyschool an official presence in the social media world: we are changing our appearance 💇‍♂️! for all updates on our activities you can just stick around, but our handle changes to @DSSAmsterdam #community bit.ly/2sdzXwE

About 2 years ago from MediaLAB Amsterdam's Twitter via Twitter Web Client

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