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Onderwijsconferentie 2014

The MediaLAB provided this year’s visual design of the education conference. The theme of the conference was Excellence. MediaLAB created engagement among students and staff to think about this topic, and join the conversations around the conference.

Preceding the conference, participants(students and staff) were challenged to excite their excellence; to be engaged in excellence-promoting, self-improvement activities, and experience what “excellence” might mean for employees and students. These activities generated a very large variety of possible perspectives of the discussion, even the more unorthodox. Small challenges – to be executed in between regular work and study tasks – were posted to a Facebook group. Such as: “Find an item you are planning to throw away and repurpose it for your (grand)parents’ home.” These challenges call upon participants to step outside their comfort zone in surprising ways, and to show in which ways they are able to self-consciously engage with the theme of excellence.

The challenges are based on the five profile attributes HvA has described as characteristics of excellence; interdisciplinary teamwork, innovativity, craftsmanship, drivenness and reflective ability.

Participants were asked to document their experiences through reports, photos, videos, gifs etc. This documentation was used as input to visually support the morning session of the conference and to collect stimulating quotes from the HvA population to show the breadth and depth of opinions that live across the organisation.

During the conference, the MediaLAB set up a photo booth and presentation of the clashes raises at the entrance of Carré. In the photo booth the visitors got a chance to capture their own vision of excellence on film to be shown upon entrance to the theater.

For pictures of the conference click here

Creative Amsterdam

As one of the most creative cities in the world, Amsterdam has a big creative scene… but where do you go, where do you start? Creative Amsterdam is a responsive web platform that allows anyone to access Amsterdam’s creative database. Know where to go and who to talk to, this platform will help you explore your creative neighbourhood and build meaningful connections.

Contact person: project coach Margreet Riphagen




The project “Interactive Gemaal” is an urban intervention project to take control of a vandalized public space and improve the environment. This intervention takes the form of an installation that indicates the nature of the surrounding environment and the activities.

Project Brief :

How can the defunct Gemaal (pumping station) at the corner of Wibautstraat be turned into an installation that could involve interactivity and information to convey the impression of this locality as being part of an upcoming campus that serves as common ground for students, teachers and professionals where they can meet, exchange ideas and work together ? How can this be done in a way so that future developments in the campus are consistent with this theme, and how can future developments be made so that there is coherence between the distinct parts of the campus ?

The assigners for this project are Bureau Nieuwbouw and all 7 domains of the Hogeschool van Amsterdam (HvA) , with various departments of the upcoming AmstelCampus of the HvA as stakeholders.


The Interactive Gemaal, showcases projects from the different domains of the Hogeschool van Amsterdam, and can be changed regularly. The posters inform passersby of some projects that are going on inside the walls of the university, it’s a display from HvA to Amsterdam. In front of the posters there are three tiles that spectators can step on to show that they like the corresponding project. As the a user steps on a tile, the LED strips show a rythm of light, moving towards the liked poster, putting it in the spotlight for a few seconds, before the light on all three posters is turned on again. The entire installation is solar-powered.