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Using images to communicate

Last Wednesday the teams received a visual thinking workshop to learn how to visualize processes and connect ideas through simple and representative drawings.

It is said that the 80% of our brain assimilates better images than words, so there is a reason to start organizing information in a visual way if we want to avoid problems and misunderstandings among the connections between the concepts we are working with.

Image thinking helps to make complexity simple, making ideas tangible and encouraging the holistic thinking. It helps to improve communication and accelerate learning, facilitating the interaction among people and helping to understand the process from different perspectives.

why visual thinking

For that, you just need to learn and practice the next 7 basic elements:

  • People: Show who is involved. Don’t forget the face, showing emotions and feelings are important.
  • Place: Place people in space and time with the help of signals, directions, platforms and scenarios.
  • Process: Use just arrows to visualize how things are happening.
  • Speech: With the help of speech and thought bubbles you will visualize what people is saying and how.
  • Text: Add only the main and necessary information using the most specific words. Remember, less is more.
  • Colour: Use colours to personalize drawings and making connections among elements.
  • Effects: Add movement and energy with just few lines.


7 basic elements - visual thinking

This tool will help the teams in the research process they are focused at the moment, facilitating the organization and visualization of the collected information.