MediaLAB Amsterdam is now the Digital Society School! You are viewing an archive of MediaLAB projects. Content on this website may be outdated, and is without guarantee.

Smarter Apps for a Connected Living

Team

Gijs Gootjes
Davi Correa da Silva
Tim Fokker
Monica Mora
Ruben Rodriguez
Steven Van Hoegaerden

Commissioner: TWC

Description

We\'re developing a tool set or white label app for broadcasters, advertisers and format creators. It should be a generic kit that works for any kind of content and should be activated by Linear TV.

User interviews

To get more ideas, we tried to get in to the mind of the television viewer. This is why we organized some interviews. We interviewed different people from different ages with different backgrounds. In total we did 8 interviews.

We tried to go to people’s houses (or boats, like in the photo below) and try to get a look on how they watch TV, in which setting.

We also interviewed some one with a lot of knowledge about Connected TV’s, like Connie Veugen. She’s a lecturer at the VU University and she specializes in Gaming. She gave us a lot of insights (and also a good time with her cats).

 

Post a Comment

You must be logged in to post a comment.