After analizing the insights that we got thanks to the interviews and our research we came out with four different concepts to answer the question:
How can Connected TV help convergence and increase user engagement?
The concepts explored different trends that are going on today on media and interactivity. The first concept was called “Pinapple” and aimed to pin moments on shows and then share them with your friends or making comments on them. The second concept was the “Recommendation”, it would recommend you the best shows on TV according to your interests, your friend’s interests and the social media buzz. The third concept was called “Couch Coach” and it was inspired by the passion that football generates upon fans; you could challenge your friends and community to let them know that you knew football better.
The elected concept was the “Digital Sticker Album.” It involves the collection of stickers for an album on a specific subject such as the worldcup. It involves trading stickers with your friends and unlocking extra content as you advance on your sticker collection.
This was our Concept Pitch Presentation on April 3.