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Research, research, research..

We add the finishing touches to our stakeholders map, Casper as the scrum-master tries to contact everyone we want to meet with, while Rizal and Burak work on the ‘Why’ of our team: why do we want to do what we do?

Meanwhile, I’m drowning in all the research papers, but it does feel we have made a better framework for ourselves.

We have a sprint review Evelien and Wouter, and they give some useful feedback. The most important thing is that we need to define what the ‘Experience’ means for us more properly.

On friday we go to the Bloom! AR exhibition. A funny sight and a peaceful experience.

The next week, it’s finally Aim’s turn to show everyone at MediaLAB what their cooking skills are made of! Or actually, Burak’s mom helped a lot……

We made a lot!

Right after lunch, we rush to Haarlem in Rizal’s luxurious car to meet our stakeholders of eMense. They already have a lot of pre-research done and provide us useful information on the esports community and the fan experience.

They had a giant steel man standing in the hall so of course we had to take a picture with it

We have a peer feedback session on Wednesday. We spend the rest of the day trying to improve our findings and presentation, mainly while focusing on our definition of ‘the Experience’.

Some of the gentle feedback we got from our MediaLAB teammates

The next day it is time for us to present our sprint 1 findings to every one of our stakeholders. Burak shows the app he’s been working on that is based on the swiping mechanism of Tinder. We want to use it as an interactive way of conducting our questionnaires, but after talking about it with our stakeholders, we decide that it’s wise to focus on what kind of data we want to actually gather before starting to think about the format of the questions. It’s great to see everyone together enthusiastically bouncing ideas off of each other! Afterwards, Evelien, Wouter, and team AIM gather together for a final retrospection on sprint 1. We discuss what the best course of action will be for now and decide on working closely together with ExMachina for sprint 2.

It’s time for the first sprint!

Okay, this week we will be starting on our actual project, which is both exciting and intimidating.. Our job for the coming months will be to create concepts and ideas for an interactive E-sports experience that will strengthen both the online and offline experiences. Data will play an important role in this.


We start organizing and planning. Casper is assigned as Scrum master and will be keeping us in check. Anneke and Mary gave us workshops on international team building. Team Here and There made us a delicious lunch!


In the morning we learned about the principles of the Javelin board from Evelien and we got to work with it ourselves.

Kicking of the morning with post-its

Afterwards we had a long planning session with Trello, in which we decided on the most urgent tasks:

  • Casper as the Scrum Master will be keeping contact with our stakeholders and think of questions to ask to our stakeholders.
  • Christine will also be researching and make a document containing relevant keynotes for our research question and try to present it by Monday next week.
  • Rizal will make the stakeholders map
  • Burak will search for sports events that we can go to.


Today we will be meeting two of our project partners, RSNewMedia and ExMachina. Evelien will also be


We meet with Robert Schep of RSNewMedia at the Wibauthuis. He runs his business on his own, but works together with a lot of different stakeholders. He’s currently working on an app called OnLive (work in progress) and told us about it. He wants to make an universal app that will make the current app landscape more efficient, starting with Amsterdam as its market. RSNewMedia focusses on community building and location- and context based services, so it will definitely be relevant and interesting for our research too.


At KNSM kade

Right afterwards we head off to KNSM to meet with the CEO and a project manager of ExMachina. They explained a bit about their work ethics and projects they have worked on. ExMachina is more technical-based and are the ones that have to make all the applications function correctly. They are less focused on the end-user, and while they do have access to some user data, they are unable to use it to its full potential concerning legal rights. ExMachina is an experienced business and is happy to share their experience with us, so it feels like we have a powerful ally already.

It was interesting to hear about the different visions of our two project partners and we look forward to working together with them!

Thursday & Friday

A bunch of research! We have a lot of ideas but we need some fundation to build it on.


Test sprint: getting settled

After a few days of fun cooking challenges and getting to know each other better, it is time to finally start working as a team.

Aim pretending to play games













On Monday we start with a SCREAM workshop, getting better acquainted with the structure and ideals MediaLAB works with. This is also the first time we are tested as a team, having to find the most efficient way to work together and blow and tie up as much balloons as possible. We have a few setbacks in the beginning but managed to find a slick system at the final round. I hope this will also be the case for our future projects; having ups and downs but being able to learn from them and make something great with it in the end.

Goodbye team building














Tuesday: Brainstorming and Getting Acquainted with MakersLab

On Tuesday we begin on a test-sprint that will last until Friday. We have to work with the following question:

“How can we empower children with disabilities so they can have clear and customized representation in the toys they play with in a sustainable manner?”

It’s a pretty challenging topic, so immediately we get stuck while brainstorming; we have a hard time “falling in love with the question” and keep straying away from its key points. What group the we want to appeal to? Will it be for children with disabilities themselves or will it be to make other groups of people more conscious on the topic? How will it be sustainable? All the while keeping in mind how to keep our ‘product’ ethically conscious. We decide to go with a board game incorporating a few physical disabilities. A few concepts are made based on that idea, and Casper makes the designs on Illustrator. We then head to the MakersLab to put our ideas into practice.

We have to make all the objects from scratch

Making our board with the laser cutter











Wednesday: Finding Test-groups and Rethinking Ideas

Today we need to find test groups to test out our ‘prototype’. We go for the HvA students as we don’t have any other quick options at the moment. We manage to find two groups of four, and they enjoy playing the game. There are a few things that we have to change though:

-Make better and clearer tasks for the card, right now the players still need a lot of guidance from us while playing the game

-Make the board a bit more clear, people get confused about the direction they have to go in on the board.

-More physical tasks that really confront the player with the physical disability

Cutting a circle with one hand, one of the tasks in the board game

We regroup in de studio and start thinking about ways to use the data we gathered from the test groups for a new prototype. We get a bit stuck because we want to appeal to a large group while still being able to empower the children with disabilities themselves. In the end Rizal proposes a slight remake of the famous but simple mind game ‘ tower of Hanoi’. For this game we want to go for a smaller target group, for people with bad or no eyesight. We want to make it more for them to play by implementing the small modifications of making the tower more streamlined, thus nicer to touch and putting little holes in each tower piece so you have to not only finish the tower, but also find a way to make everything fit perfectly. Burak makes the 3d model for the tower on SketchUp so we can 3d print the tower the next day while the others work on backup materials.

Thursday: Tower of Waiting…

Printing the tower takes 6 hours

Time to make it all come together! We already have all the files needed for the 3d printer and laser cutter, so we are occupied with the finishing touches most of the day.

Friday: Preparing the Expo

Setting up and sharing ice cream..

We spent the entire day on the finishing touches. Casper made a few pretty posters to go with everything.

Anneke testing our revisited tower of Hanoi!

A pretty interesting week to get acquainted with MediaLAB!

Time to start off the weekend with some pizza