Research methods
Now we’re very busy with the last phases of our research, and we’re discovering what makes fashion shows what they are by means of a digital ethnography. The team elected to choose this method because we weren’t finding everything we needed in scholarly databases. Since we’re focused on crafting a visual presentation with new media, we needed more than just a textual review. The compressed period of the research phase made it critical that we find a way to examine the massive amount of video content that exists documenting the proceedings of fashion shows. The platform that the group would use for this method also needed to be able to capture interactions around the videos; encouraging not only discussion within the group but documenting the degree of buzz that any video gathered.
Pinterest, however mainstream, became the fastest and easiest way to keep track and analyze the multitudes of clips that we came across when searching for the most innovative catwalks to date. One of our group members set up a pinboard that we could share with the group supervisors as well as our peers to discuss our findings. Check it out!