MediaLAB Amsterdam is now the Digital Society School! You are viewing an archive of MediaLAB projects. Content on this website may be outdated, and is without guarantee.

amfi's design-driven fashion label

reviving the narrative of fashion culture

Team

Kimberly Waldbillig

Marketing & Communication

University of Utrecht
MA New Media and Digital culture


Dion Gavriilidis

Production Manager
University of Amsterdam
BA New Media and Digital culture


Myrthe de Smit

Creative Director
VU University Amsterdam
MA Design Cultures


Marissa Memelink

Reproduction manager

University of Amsterdam
BA New Media and Digital culture


Commissioner:

Description

T e c h n o l o g y _ a n d _ f a s h i o n


Digital media in fashion culture

Tuesday we met with Sandra Kuijpers, lecturer for the digital body sculptures course at the AMFI. Seeking more information about how technology influences fashion culture, we gained a unique perspective by having Ms. Kuijpers demonstrate Lectra in action. Lectra is a 2D pattern digitization and 3D prototyping CAD/CAM software that allows designers more freedom in experimentation and also leads to more sustainable outcomes. Luckily we’re able to share some screenshots from the program which should indicate the complexity of the software’s functionality and the time investment required to use the expert module, well, expertly. The information we gathered during the interview will be extremely useful in understanding how technology is not only helping to change the process of making garments, but readjusting the priorities of fashion education.

Post a Comment

You must be logged in to post a comment.