Last week our group has mostly been orientating. We have had an interesting and inspirational tour in the building of the AMFI. And we got a clear idea of what our project will contain. To give you an idea; the project will be about the brand iNDiViDUALS that is leaded by the students of AMFI. The goal of our project is to think of an innovative concept for the brand iNDiViDUALS to present its new clothing collections.
At this moment we are very busy researching what kind of innovative concepts with fashion shows have already been executed. And we are also looking for fashion brands that have used digital media to improve their fashion shows, just to have some inspiration.
As told, last week we also had to make a video of the User Scene. We think that the video works out quite well to describe how we understand the problems, situations, and feelings of our users. Please let us know what you think in a comment, we’d love to hear some reactions!