Start of the project
Day one of the project felt like a real kick-off. There has been no time for sitting around and daydreaming about the weekend, except during the well-arranged lunch by the project managers GG (Gijs) and Matthijs.
To get an idea of what our project entails: in cooperation with the Amsterdam Fashion Institute we, as interns of the MediaLab, will develop a new and innovative concept for the fashion brand of AMFI ‘Individuals’ to present her new fashion collections. During the project we will keep you updated with photos, videos and written updates as much as we can.
Like the other groups of the different MediaLab projects, our group had to start thinking about what benefit(s) our project will bring and to whom. We have the task to create a visual presentation of our user, the environment and specific user-moments. We are already pushed to think of who our user is or better said; who are the users.
The first day also meant becoming aware of all the deadlines that we will have to realize. Since most of our time in the upcoming weeks will be spent in the innovative studio of the MediaLab, we can put our creative thinking into practice. We are looking forward to it!