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Employer Branding

Team

Rick Genemans
Nadia Vakhrusheva
Mario Elgazzar
Jeroen Veenstra
Alberto Turina
Margreet Riphagen

Project Manager


Commissioner:

Description

IKEA comes to MediaLAB

Today we had another meeting with our assigners. Since the last meeting we have made our concept more explicit. We came up with a great story that will be followed with mini games in it. We really hope that this kind of approach will attract potentials to IKEA and with that will improve the employer brand which is one of the goals of our assignment.

We were also happy that IKEA was really enthusiastic about the work we have done and looking forward how everything will look like in the end. However IKEA is not the only party that is interested in it, it is also interesting for us, because you can never know what will be the final product. So we will continue our work and try to keep everybody excited about the things we do.

If you are interested in the work that we have done you can check out our Design Document and also the posters, that give more insight about the games.

 

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