Our first day at the job!
On Wednesday we had our first day at the MediaLAB! In the morning everybody had to give a Pecha Kucha (presentation) about themselves, telling the others about their background and interests. After these presentations and being introduced to our group members we got given our first group assignment! For this groupassignment we had 3 days to make a movie about the KLM project. Unfortunately, we hadn’t receive a lot of information about the project at that point.
Getting started!
We started to look for some background information and context, looking at the possibilities of the project and how our individual skills might come in handy. We broadened our view on the project. By interpreting the small amount of information that we received and with the knowledge of our research, we tried to define the main goal of the project. The goal that we came up with is:
“Making KLM’s Passenger Operations a high performance organization.”
To reach that goal we made 4 sub goals, also based on the information that we received:
- Increasing information availability to staff.
- Increasing information and behavior sharing between staff.
- Speed up and empower staff decision making.
- Increase passenger satisfaction.
With the main goal in the back of our heads we tried to get a sense of the problem that we will be working on. This helped us to come up with an idea for the video. For the video we made a scenario, storyboard and we came with a couple of person’s. The story that we eventually came up with goes as follows:
An engineer calls his supervisor (manager) to tell him that they are running low on fuel and the plane cannot take off. Here after the supervisor has to inform all the people that are involved in the process of refueling. This takes him a lot of time and makes him more and more stressed. Additionally, the process is delaying further and further, costing time and money.
Curious? Check our video down below.
When we had to present our video we got some feedback from the other teams and their coaches. One of the coaches said that it looks like KLM passenger operations is very chaotic and this might come across as insulting.
Difficulties
The difficulties that we endured over the last few days were that we couldn’t find a clear description of who works at KLM passenger operations. Because of this we weren’t quite sure about who to include in the video. Additionally, we have no clue, at this point, how the communication inside of KLM passenger operations functions. We tried to make a satirical video. The video is supposed to be funny, not critical.