// Introduction
To go deep in the user understanding, we wanted to question people about their online habits, especially regarding:
- Networking and group belonging
- Data and privacy policy
- Personalization of the online experience
That’s why we created a Google Form to share among our friends and colleagues.
// Process
We first wrote down many questions, more than we needed. After laying out the form on Google, we realized that it was too long and some questions were superfluous. Therefore we scaled down to 30 questions in 4 sections, in 15 minutes. And then… share to everyone!
Big competition between the Netherlands and Italy. Sorry Spain and Israel 😉
// Findings
These are some of the questions we asked.
Networking
- How do you access to social networks?
- Situations where use a particular social network
- Do you accept strangers on social networks? If yes, why?
- Frequency of usage
- Pages you follow
- Do you think that social media have somehow affected your relationships and networks?
Data usage and privacy policy
- What personal data are you MOST and LESS willing to give?
- Do you use social login?
- Opinion regarding some common data usage
- Do you read the privacy policy before accepting a new service?
- Do you know that when you use an app, you produce new data like what you click, geolocation and time of usage?
- Would you be okay if the company uses those data you created when using the app?
- Would you like to be able to adjust the data you share or create?
- Would you like to have more insights in the data that companies have of me?
Personalization
- Examples of personalized service you use
- Do you prefer a standard (no data needed) or personalized service (data requested)?
- Do you know what AdBlock is?
- Opinions regarding online personalization
- When you incur in a new personalized experience (like a suggestion of the book you might like, a personalized advertisement, …) you feel…
The dataset
You can take a look at the dataset here.
Summary
