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Hybrid Design Processes in Fashion

Kick-off meeting with clients

This morning we had our kick-off meeting with our clients Van de Velde company and Jacob Kok. Also researchers from AMFI(Amsterdam Fashion Institute) were invited to this meeting. Hein Daanen from Lectoraat Fashion & Technology, and Ineke Siersema from AMFI, introduced us to the current situation of virtual fashion, also some 3D techniques that have already been used by fashion designers. After that, Van de velde explained their current work process, future aim and requirements, which helped us get some clear ideas of our project. Jacob Kok also briefly introduced his current focus and design concept.

We had a very nice discussion after we expressed some of our ideas such as realistic modeling & fitting. Van de Velde was quite interested in our ideas, and they brought some lace bras of their company & booklets for us as researching materials.

To us, this was a very good opportunity to get to know our clients as well as to gain much insight about the context. We were very inspired and we planned some following meetings(e.g. Hein, Jacob, Freark ) to discuss some further issues. We are expecting more inspiration from those meetings.

We will keep updating this blog.

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Userscene Movie

As a group we are investigating how virtual fashion can become a bridge between the designer and the customer. Virtual fashion right now is very much focused on draping of the fabric. This looks very realistic nowadays. It all looks very sleek and smooth, almost like reality. The thing we actually missed in this realistic view of clothing is a human like avatar. The avatar appeared rather stiff and alien like. When the body moves in real life, it bounces. It moves. The muscles are working to create movement in the body. This movement is not simulated in the avatar of the program. We are curious whether it will be possible to create a more realistic avatar to dress.