The last two weeks have been quite intense, and our team have finally had the opportunity to meet all the stakeholders involved in the project. During a preliminary meeting with Dirk Malschaert and InHolland researchers at the Dancetour HQ in Dordrecht, we presented the results of our research –which focused on relevant case studies of visual storytelling applied to DJs personal branding– together with an easy to grasp printed booklet on the same topic. Eventually, we came up with the idea of creating a Visual Contest for the four finalists of the Dancetour DJ Clash, inspired to a brand new concept: Play Visual.
We elaborated on this idea, and conceived the Play Visual Contest, which is both the translation of the booklet concept into a research tool, as well as an evaluation of the visual storytelling skills of our DJs. Together with the contest, a pre-final questionnaire was handed to the DJs. This form had two main objectives: firstly, understanding DJs’ motivations, perspectives and issues when using visuals on social media; and secondly, triggering their savvy usage of SNS communication.
The Play Visual Contest is based on three main goals: creating a new visual identity from scratch on Vine, increasing their fan base on three different social media (Facebook, Soundcloud and Vine) and engaging their Facebook audiences through the use of visual. The minimum requirements were to post at least a content a day and to use at least a video, a picture and an image during the week before the final. Content and engagement were based on qualitative and quantitative methods. Dancetour warmly welcomed our idea, and decided to include the PlayVisual contest in the final evaluation of the best DJs of the DJ Clash 2015.
