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Meeting ExMachina
On a sunny thursday afternoon our team met up at ExMachina’s industrial-looking office in the center of Amsterdam. In store was a brainstormsession with ExMachina’s COO Thomas Glas.
As leading interactive game developer ExMachina has developed several second screen applications for prominent costumers like The Voice of Holland and Germany’s Next Top Model, using their Play-to-TV platform. Function: creating interaction, stickyness, exposure and data analyses tools for their customer.
It ended up being a very inspirational session with some great learnings we would like to share with you. Let’s first cover the basics.
First, Thomas reminded us of the great reach NOSop3’s media mix has. There are great possibilities to incorporate these in one overall platform, and is a great marketing tool. Next to that, the news program is live on air. This offers great opportunity for engagement. According to Thomas there are three phases around the live program: prologue – program – epilogue. These are the three phases around the program to work with. And don’t forget about the opportunities for second screen during the radio show.
Second, it’s all about the user. Thomas’ shared his companies philosophy of never being ‘more than one click away from your target audience’. In his view its tremendously important to cover all platforms and all media. And about it being all about the user: keep it simple and complementary for the user, and use the users sensitivity for impulses. Example: when creating a quiz, use the statistics in your show. Users enjoy the feeling of having contributed. You need the users’ feedback. Let him know this and reward. Engagement is key. As is completing your feedback loop.
Last, Thomas shared one of their succesfull Belgian concepts: an interschool battle where schools, through a second screen application, participate in a quiz resulting in an overview of Belgians’ best high school. Knowing NOSop3 has a desire to reach schools or publish content on their trend screens, this might be an interesting approach.
We are well on our way towards concepting. Interesting times, interesting people and flow is high. We are looking forward to telling you more about our concept phase soon!
Presentation by Journalist, TV-maker, anchorman
On tuesday March 6th we’ve visited the educational “minor-television”. They invited Art Rooijakker who works for Dutch TV and gave an Q&A on making television.
We found out that the “makers” in Hilversum are not working that much on connected-tv formats, which gives us the possibility to bring something new!
It was an inspiring talk on the business in Hilversum and how to get there.
A meeting with the assigner
An early morning for us students, as we were expected at the NOS head office on Hilversums’ Mediapark at 9 in the morning. In store were a tour of the NOS news floor and a meeting with James Tjan, project coordinator New Media. Our primary goal: gather information on NOS’s new media projects, inform Maike of our progress and get an overall feeling of NOSop3’s atmosphere.
First of all NOSop3’s Maike Olij gave us a grand tour of the NOS news floor. The actual news floor of NOS is enormous. “The biggest of Europe”, as Maike proudly stated. The news floor consist of several ‘islands’, all with their own subject (ie. economy) or specialization. The Sports-department has their own floor. We had the chance to see the actual broadcasting studio, which is much smaller than it looks on television. Well, they say television adds a few pounds, right?!
The tour finished right in time for the daily NOSop3-meeting. During this meeting all possible subjects for internet, radio and television are discussed. Our team was given the opportunity to contribute to todays news, resulting in a post on NOSop3’s website. Team Interactive News Formats represent!
After being delayed by meetings we met up with James Tjan. James is the big man when it comes to the implementation of New Media formats and researching possibilities. During this useful meeting we learned a lot about the efforts the NOS has been putting into the development of Second Screen-apps and Connected TV opportunities. Result is a good overview of these efforts and how we fit into this picture. James was visibly happy with the fact us four MediaLAB-talents whereworking on format design as well.
We strive to keep him happy and blow NOSop3 away with an incredible format. So stay tuned!
Check that promo!
It’s monday today, in our freezing MediaLAB-office on the seventh floor of the Singelgracht building. Introduction week is over, and time to get serious. In this post: our first meeting with the assigner, MediaLAB possibly powered by Nespresso, Curating Reality-seminar and as promised our promotional movie.
Our first week was a busy one. Lots of meetings, getting to know the team mates, presentations and a day of seminars on thursday. Wednesday we had our first meeting with Maike Olij. Maike is our assigner and works for the NOS. Being very open, Maike gave us the opportunity to fire our questions, enabling us to precisely clarify the scope of the project. We have learned that just about anything is possible, as long as it’s innovative, fresh and involves the watcher. The project emphasis on the web.
The MediaLAB kindly supplied us with a Nespresso coffee machine, but no pads. As we all know Nespresso pads are expensive and students are poor. All of them. So we initiated contact with our hopefully soon-to-be friends of Nespresso, asking them for a half year supply of coffee cups. In return we offered them a bumper in our promotional movie. Let’s see what Nespresso responds.To be continued!
Cool speakers on friday’s seminar Curating Reality at the OBA (public library of Amsterdam). Tunesian blogger Sami, who played an important role in the Tunesian Spring online, gave a presentation on the important role social media played during the rebellions in his home country. Jeroen Smit, Professor of Journalism at the Faculty of Arts of the University of Groningen, inspired every aspiring investigative journalist to take matter in own hands and “stop complaining and start thinking”. Webwerelds’ Brenno de Winter elaborated on his ventures with Trans Link Sytems’ OV-chipkaart and The Guardians’ Roger Smit showed how masses of data can be streamlined and simplified with infographics. Useful stuff!
In the previous post we promised you our promotional movie and we are very proud to show you our final result. The movie was edited by team member Marcha-Lie Moal. Idea by all team members and the shots where made at the Magere Brug in Amsterdam.
[youtube]http://www.youtube.com/watch?v=ikRZnqejY0w[/youtube]
