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Data Driven Innovation project (aka #DATASS)



Creative director


Dataviz and graphic designer


Innovation consultant


Media researcher


Every day the (Dutch) media is confronted with the huge impact of increasing digitization and datafication on the industry.  The transition from analogue (broadcast) to digital (Over the Top) networks means that people can watch video at any desired moment from every desired device and enables companies to truly interact with the viewers. These interactions produce data. These data could be used to learn more about the viewer or produce new sorts of services, however these opportunities often remain unused or pushed to the backburner. The challenge for us is to Develop one or more ‘live’ data based media concepts that can strengthen or even replace video. Discover which new interactions we can create during live programming (in a stadium or streaming) that creates new (commercially interesting) data on the viewers.

One people, one team, one flag


We are a team (the best team), we of course… need a flag! A beautiful flag!



1// Brainstorm on our project and concept


After sketching and thinking for a while, we came up with 5 ideas:

  • Data behind (the unused data of online apps and platforms)
  • Networks (links between data and people)
  • Digital and glitch (we work in a digital world, sometimes a glitch is a beginning of a surprise… amazing!)
  • Ass (yeah… we are DATASS…)
  • Mountain of data (every keypoint refers to one of our personal data, like highest mountain in Italy, age of Rotem, population in Spain… very data meaning!)


2// First sketches


We decided to go with the glitch idea, some networks and the mountain of data. It’s sketching time!


3// Digitalization


Enough with paper and pencil, we had to start using Illustrator. First time for Nerea and Maylis, but they did a good job! Loads of miniatures!


4// Final 4

Flag final four MediaLab DDI

We couldn’t keep drawing, we were just too excited to see what will be our flag. That’s why we narrowed our selection down to 4 design and we inserted them on a Mockup flag.


5// The winner is…


After hours of discussion… we couldn’t decide! That’s why our colleagues helped us to choose this final flag:

  • squares to represent the digital glitch
  • mountains to represent the mountains of data
  • bright blue and pink to represent the digital world


All the best from your designer,

  • DAT Lorenzo


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