This Thursday we visited Studio Jacob Kok. Jacob is a Dutch fashion designer who is famous for using virtual presentation for his designs. Also Jacob has a very big interest in visualizing one’s virtual identity. To explain this, he used a delicate metaphor:
“It’s like perfume. Basically what they are selling is air, but people are so into it and take it as a symbol of their personalities.”
The diversity of person’s identity interests him also. One’s identity can be different things at the same time. It doesn’t have to be a real body, but it has some links to a body.
Both Jacob and we notice the big contrast between him and our other client: Van de Velde. While Van de Velde is paying more attention to the real marketing product, Jacob wants something more than realistic, something more sexy, fancy, even weird. To Jacob, a virtual platform has more potential. People are free to have their own virtual identity there.
Jacob also talked about several technologies & media which really interest him. For example, motion capture. Motion data is collected from motion capture device then can be applied to different models. An interesting idea is to make the presentation live using motion capture. Motion-track wearables (such as those of Xsens) are also based on motion tracking.
Another one is emotive headset, which can detect brain activities so that help people manipulate objects with only “thinking” This can also be useful for navigation experience in virtual world.
This is a very inspiring meeting. We were shocked, attracted and excited by Jacob’s ideas as well as his difference with Van de Velde. We need to find a way to meet both of our clients’ requirements without compromise.
