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for all your building materials, timber and sheet


Linda Janssen
Sabrina Doornekamp
Jelmar van Voorst
Aishwarya Babu

Commissioner: STIHO


Stiho is a supplier of construction, wood and plate materials. Costumers of Stiho are construction companies active in building, renovation and the development of small new building projects. Craftsmanship and knowledge about product and application modes are disappearing rapidly in the Dutch construction industry. Ageing is the main reason for this development. The loss of knowledge and skills is already causing problems in maintaining the quality of project in this industry. The question is how these skills and knowledge can be preserved and circulated to future generations through digital storytelling? The target group that Stiho wants to reach consists of construction companies active in building, renovation and the development of small new building projects. The media application that has to be developed must make this knowledge accessible to craftsmen at the ‘Stiho-building square’ (together with the Giebels formula) and at building locations.

Finishing up the research

The main objective of this week was finishing up the research. We delivered the first version of the research document. A second thing we had to do was give two presentations. The first was for the other MediaLAB students and the second was for the assigner. We presented our methods and findings.

Research Document [08-03-13]: Final_Research_document


A total view of the whole process:

We had an appointment with Andries from Makita who is one of the suppliers for STIHO. And a second thing we did was driving with Andre, one of the sales representatives for STIHO. Sabrina drove to different work locations to speak with different contractors and gain more insights on their tasks and responsibilities.

Aishwarya clustering the insights

Also we designed some graphics for in the research document which makes our story more clear.

The outcome of our research was represented by different insights, personas, journey maps and a stakeholder & touchpoint map.

Journey Maps


Stakeholder & Touchpoint Map

The assigner Bruno Giebels was very pleased with the result we deliverd on friday. He loved the presentation and we had a good and useful discussion at the end which will help us in the concept phase.

On wednesday we had an preparation workshop for the concept phase by Charlie Mulholland. We’ve mapped which different stakeholders are involved in our project and have taken a closer look at how they see the problem. This was done via different tools and methods. An important insight with regards to the stakeholders was that people who hire contractors and also foreign construction companies may be indirectly impacted by the outcome of our concept.

The upcoming two weeks will be devoted to developing three different concepts and will involve loads of brainstorming and idea generation.

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