Translate session results
– The most frequently visited museums next to Sound and Vision are Corpus and NEMO.
– Only 4 out of the 11 interviews had visitors who were in Sound and Vision for the second or higher time, all the others were first time visitors.
Some of the adults feel that Sound and Vision is to busy when it comes to impulses. Other adults feel that they do not have enough time so see the whole experience.
All interviewees spoke highly of the 3FM exhibit.They liked how the exhibit is nostalgic but also has personalization. It was very suitable for the whole family. Since the parents like the nostalgic aspect, and the children like the personalized part. The parents like this as well. These are the reasons the 3FM pavilion gets chosen as a favourite all the time.
The 3FM also gets mentioned because of the Virtual Reality tour, the visitors like this.
– All the interviews mentioned that they liked how Sound and Vision gives them a peek behind the screens when it comes to making radio, tv or other media. This is also the main thing they have learned from the experience.
– Sound and Vision gives adults a nostalgic feeling. They like how the experience helps them remember things from their youth. This effect is not seen on the interviewed children.
– Most respondents think they learn something from the experience. But they do not think that visiting the experience has changed them in daily life.
– All respondents value the active level of interaction in Sound and Vision, as opposed to the passive level in museums like the Rijksmuseum.
– This is also why Pop Studio and Dit Was Het Nieuws are so popular, because the visitor gets to do everything themselves.
– They do not (consciously) feel the experience has changed them in any way. They do finally know how things work behind the screens.
– People would like to make their own film or tv program in the experience. With control room etc.
– In the interviews we have noticed that children are very excited to help with building a new future for Sound and Vision.
– Before coming to Sound and Vision, adults expect it to be fun for children, not necessarily for themselves. This changes when they are in the experience, they see the nostalgic material and are.
Based on these interviews we have also created personas for the typical target group family of this project.
Our personas (PDF)
Customer experience map
For the next sprint we have decided to connect all these dots in our framework. Therefore we are going to create design criteria for ourselves, and with these we will start to prototype! We are looking forward to this next sprint!
The team during this sprint