The first step is to think about our users: who are they and how do they make use of light?
How are we going to depict our users? A presentation, a poster or a short movie are different ways to present our concept to the public.
Let’s make a short movie about users and their experience. Now we have to create a storyboard.
We have to depict our users precisely and the way they use light in a public space. We might surprise or tease the viewers of our video a little, to get their maximum attention for our subject. Therefore the sequence and timing of shots and the transition between them must be perfect. Let’s try to already draw it in detail before we start to film, so we have a clear basis.