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Winning way of working


James Joyce
Kazuhide Shibata

KAZUHIDE SHIBATA is Designer of a team at Media Lab Amsterdam. He is intersted in design of gaming(VR and AR), digital performance technology, and Film. KAZUHIDE is a 4-grade student of Kyushu University, Visual Communication Design. He made some movies and Graphic design for entertainment or promotion. He also believe that new style visual experiences give people live happiness and impression.

Suzanne Klooster
Sebastian Langer

Sebastian is a designer, he likes that. He also likes other stuff like: future foods, future living, in general all thats new and pushing limits. At Medialab he works together with the rest of the team to the Winnin Way of Working, a project from KLM. How can we make employees feel purpose in their work? Take a look at his webpage to see previous projects: SEBLANGER

Mackenzie Orr

Mackenzie is a researcher and aspiring designer working on a five-person team at the MediaLAB Amsterdam. She believes that color, new media, and design are invaluable to the human experience. Mackenzie is a master’s graduate of the University of Amsterdam with a degree in Sociology: Social Problems and Social Policy. She has previously researched and written about Pokémon Go Related Interactions, Perceptions, and Uses of Urban Public Space. LinkedIn

Commissioner: KLM


The mission of KLM is to deliver the best possible travel experience for their passengers. In order for her employees to achieve that, KLM wants her employees to be happy and really feel why their contribution matters. You will co-create prototypes & services to create a work environment where all KLM employees experience well-being and purpose on a daily basis.

A brief wrap up of Sprints 3,4 and 5 – Movie Edition, brought to you by Kei’s Chicken

Hello! We are Kazuhide (visual designer) and Mackenzie (researcher and creative designer), working on the Winning Way of Working (WWOW). We have finished Sprint 5 and are starting to work towards the final Presentation, which takes place on 29 June 2017! In this post I will tell you about our workflow from Sprint 3 (1-13 April), Sprint 4 (17 April – 4 May), and Sprint 5 (8-24 May).


During sprint 3 we processed and applied our research in order to determine the main criteria for our design solution for the WWOW project. These top 3 criteria consist of: connection, interaction, and office space. More details about what each of these elements should include follows:

Top#3 Connection:
1. Physical and digital
2. Inspire employee routines
3. Multiple Locations

Top#3 Interaction:
1. Shared Use
2. Comprehension
3. Immediate Usability

Top#3 Office Space:
1. Balance and Variety
2. Auditory Aesthetics
3. Natural Elements


During sprint 4 we applied and transformed these criteria further to make the four central elements of our design solution. These consist of four elements that we agreed, as a team, to be important parts of our final design solution. Therefore, we decided that our design solution should be/create:

1. Digital and Physical
2. Plants
3. Diverse Space
4. History of KLM

Based on the criteria from sprint 3 and the design elements above, we brainstormed about the design solution, developed a concept, and made a prototype.


From our research within KLM, we determined that there is a lack of (visual and physical) consistency within the buildings of different workers and departments. This intrigued us to develop a concept campaign in order to spread awareness of the winning way of working (WWOW). This concept campaign is about how KLM should be working flexibly, diversely, and collaboratively.

Central concept and goal: to provide a design solution that facilitates and promotes spontaneous encounters among KLM employees from diverse departments. We aim to design a space where informal meetings, relaxation, and connection within KLM can blossom.


In order to achieve our concept and its goals we developed a prototype. It is the moving frame prototype, 1:8 scale. This video shows you the hanging system and how the frame moves. The prototype is very versatile and this video shows some of the ways that it could be used as a room separator, ceiling display, or touchable display for meetings and presentations.

This is a 3D visualization of this prototype. In this video, you can see how many hanging frames might look in an open space. The video simulates an open office or entrance. This video allows for another way to imagine the real size and atmosphere of our concept.

Sprint5 Short Summary Video!

In this sprint, we mainly made the frame and insert content.

-Size: 1400 x 1200mm
-Holds changeable inserts, allowing for flexible and adaptable space. It is suspended from the ceiling and can be used as a room separator, ceiling decoration, or table.

-Size: 1280 x 1080mm
-Allows office spaces to change what offices are made of as employees needs shift.
-Two types: Moss and Digital Touch Screen


・brainstorm digital contents
We brainstormed and designed digital content and control panel for the frame.

・Going to Fiber Festival
Sebastian and Jim went to a workshop with Refik Anadol for research and inspiration.

・POV tour / Scrap Plaza
We went to KLM Point of View Building and Scrap Plaza for researching office and inspiration. There are a lot cool and unique designs and we met some engineers. (My favorite was a library of POV. -Kazuhide)
DSC07322 DSC07329 DSC07363

・Making the frame
We bought materials and made big frame in the HvA wood shop.
DSC07439 DSC07583 IMG_3215

・Moss research
We researched about moss for the physical insert in the frame. We found the moss that is able to preserve itself, and will stay green without water.

・buy Styrofoam
We got big Styrofoam boards for the screen to project digital insert for the frame.

・designing digital space
We designed digital space for the digital insert in the frame. Users can experience connection in this system by touching screen. We prototyped and created our own touch screen by using a    Kinect and projector.

・Control panel
We made the prototype of the control panel. Employees can customize their space by moving frames with the control panel on a tablet. There are four presets for the frame. Jesse Klijn, he is a member of Schiphol team, helped us to make the digital simulation of control panel on a tablet.

・making lunch
DSC07389 DSC07391 DSC07395 DSC07396

Only four weeks to finish making our 1:1 scale Moving Frame… Lots to do and prepare! See you at LabFEST on 21 June 2017!

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