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amfi's design-driven fashion label

reviving the narrative of fashion culture

Team

Kimberly Waldbillig

Marketing & Communication

University of Utrecht
MA New Media and Digital culture


Dion Gavriilidis

Production Manager
University of Amsterdam
BA New Media and Digital culture


Myrthe de Smit

Creative Director
VU University Amsterdam
MA Design Cultures


Marissa Memelink

Reproduction manager

University of Amsterdam
BA New Media and Digital culture


Commissioner:

Description

2 4 _ h o u r s _ ‘t i l _ s h o w t i m e !

1 day


 A dream is just a dream.
A goal is a dream with a plan and a deadline.

Tight deadline! we’re getting all the equipment and the audiovisual media ready to be able to share the fruits of our labor. From production arrangements with iNDiViDUALS, to preparing for final soundchecks with the Soundlings, we’re getting ready for a one-of-a-kind event. Not only is the performance be intimately limited to 250 attendees, it challenges the status quo of fashion shows on multiple levels. Check out the teaser video from the iNDi’s featuring sound design by Robin Koek. 

Sound art plays a primary role in intensifying the emotional experience of the S/S14BY21iNDiViDUALS collection. What’s more one-of-a-kind experience marks an innovation for the use of new media at the Amsterdam Fashion Week.  

We’re going to work with some of the Soundlings tomorrow to make a binaural recording of the sound art so that those who weren’t lucky enough to get invited to the show can still experience the power of the system at least in part. For those of you that visited our booth at the Expo, you’ll get a special message from us with a link to the recording right after the track has been mastered and uploaded to the Internet.

Marissa has been working on making a documentary video that will give insight into the production process, explaining how our MediaLAB team developed the experience. It also tells the story of  how we collaborated with the AMFI and the musicians and artists from Soundlings. Check back to the Project Page after the show tomorrow to be one of the first to see it.

We’re here, teetering on the edge of success. Tomorrow can either fail or be an epic success. Everyone will be listening – will you?

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