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amfi's design-driven fashion label

reviving the narrative of fashion culture

Team

Kimberly Waldbillig

Marketing & Communication

University of Utrecht
MA New Media and Digital culture


Dion Gavriilidis

Production Manager
University of Amsterdam
BA New Media and Digital culture


Myrthe de Smit

Creative Director
VU University Amsterdam
MA Design Cultures


Marissa Memelink

Reproduction manager

University of Amsterdam
BA New Media and Digital culture


Commissioner:

Description

D e s i g n _ p h a s e

Part one of the design phase

As our previous posts have mentioned, we’ve had a serious turn of events that is cause for concern. After pitching an ingenious idea, now we have to come up with the resources and the knowledge to make our dreams a reality.
Naturally, we need to be realistic  and rational if we’re trying to transform ideas into innovations. This involves making an inventory and evaluating the technical possibilities and abilities within the group. But more importantly, the question for us: what possibilities are within the boundaries of our concept? With such an ill-defined question, we’re busy finding experts that can help us morph our possibilities into the creation of a physical design.

In other news, this week we also had a design presentation with all the other MediaLAB’bers. Because we structured the presentation as a brainstorming/co-creation session, we got some extremely helpful feedback from our colleagues.

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