Three directions
This week has been one of asking critical questions. Each member of the team has been tasked with playing Devil’s advocate for each other’s big ideas. We’re not only getting serious about how a particular concept might be technically feasible, but pushing each other as to the “why should people care?” aspects as well. This hasn’t led to an all out fistfight (luckily), but has definitely led each of us to have a deeper motivation to make something that really “hits the nail on the head”.
Reviewing our research question and the insights from our research phase has helped us sincerely in getting back down to earth from the idea generation phase. We pitched our three main concepts to our peers yesterday, getting feedback not only on our form, but our content. Our visuals need to be decidedly, well, more visual.We’ll spend the rest of the week developing storyboards and lo-fi prototypes to show our assigners how each concept will work.
Each of the concepts is so drastically different from one another it will be very interesting to see which one the assigners take hold to.
We’re finding out just about now how exactly difficult it is to be able to meet all of the needs of all the stakeholders to the project, especially those with differing opinions.
What’s more, we’ve been beginning the quest to work in tandem with the students who are branding, designing, and managing the brand. Of course, their feedback has been critical in helping us understand what’s possible, what’s useful, and what’s outright innovative. Our meetings with them this week have put a spotlight on who we’re actually designing these solutions for – information about the actual end users – vital.
Naturally we’ve been going through reams of flipchart paper, been doing a whole lot of fast talking, and huddling together around a computer screen to tweak visuals for hours on end. Our big presentation’s next Wednesday – over and out until then!