Groovy moodboards
Although none of us were lucky winners of the €26.4 Staatsloterij, we’re still lucky that we’re beginning the week with a fresh outlook on concepts. After spending the weekend getting inspired, today we’re creating digital moodboards of our inspiration. We spent a large portion of the morning getting familiar with the techniques required to construct digital moodboards. Since we’re still in the early stages of concepting, having a moodboard is valuable because the group can continue to refer to it when we get more attached to concepts. As Marissa would say: “When you’re in the flow, you have a tendency to forget”. When we asked ourselves why a moodboard is useful, we came up with the answer that it triggers the mind to associate what you see with other things, or new ideas. These new ideas wouldn’t come up if we don’t have something digital to spark the imagination.
As it regards making a moodboard that’s digital, its therefore easier to make the board available 24/7 to others, even those outside of the internal group. Initially, we discussed using Pinterest, but it doesn’t have enough functionality to support the tasks we need to do collaboratively. Although Moodshare.co is still in Beta, but we decided to use it because it supports real-time collaboration as well as multiple types of media. Here’s a small screenshot of our work in progress.