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Agnes Günther

Industrial and Communication Designer
Edoardo Mercati

Industrial Designer
Iain Kettles

Luiz Ferreira

Industrial Engineer




emistime_conceptThe planning of the video has been discussed since the beginning of  Sprint 5 where the first storyboards were designed. To get more ideas and to create a better story of the solution, we presented the storyboard to our stakeholders and asked a professional storyteller – EvertJan Koning for feedback. Nevertheless it is still difficult to explain our product because of its complexity, trying to create a story that appeals to a diverse audience is difficult with such a business focused concept.



In the beginning of the final sprint we implemented the story according to the feedback session we had with the stakeholders. The main idea for the video is not to explain all features and benefits of the system but to show how the solution effects the worker’s daily life. This makes it much easier for a broad audience to understand what emistime is and what it’s useful for.  The clip will show the current practices, the problems involved and then contrasts this with a very similar clip that uses the emistime solution. We used the contest of cold, blueish colors in the first clip to warm colors in the second clip. This created a real contrast between the worker’s experience without the solution and with the solution.paper-problem

While writing this post, we are editing the video. We are looking forward to present to you our solution on Wednesday 21st January at the mediaLAB.product shooting_header