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We as Net-Makers Want to Foster an Elastic Thinking Movement, Choosing Amsterdam as a Creative Playground.


Shubhojit Mallick (IN)
Jeroen Ruijter (NL)
Mizuki Kojima (JP)
Enrico Catalano (IT)
Camila Olivera (BR)



The week which defined our problem… or wait … Let’s brainstorm :-)

Thanks to Loes, we started this week on a high. The makey makey workshop was really awesome as we tinkered around with fruits, vegetables, trash bins and gestures… The whole idea of the workshop was to get hands on experience  about prototyping and how we could quickly design and fabricate circuits if required, later on during the course of the semester.


The fun part of the event you ask ??? Check the pics and I dare you….. Try looking at them with a straight face.






After an exciting morning, we were in for a treat. For lunch we had “Cachorro Quente” (a Brazilian cuisine); which was organized by Camila and Paula.



Tuesday was ” Meeting your Assigner day”…

So Ladies and gentlemen,  give it up for :…

Design Thinkers Group –

These guys have a rather unique story; quite like the China town model. It was interesting to know that the Design Thinker’s Group don’t follow the stereotypical model of scaling up. Instead, they prefer to spread and grow and spread more. They are currently established in 11 countries across the globe and we had a beautiful afternoon with Marieke and Arne.



We started out with our Pecha Kuchas and then jumped right into a small activity to enlist atleast 5 values which should define our team.

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Charlie Mulholland was the man on wednesday with his super cool presentation skills and exuberance, we couldn’t ask for more. We had a more comprehensive understanding of our problem statement and how to better define our problem. Surrounded with hundreds of post-it stamps and pens which just refused to write anymore, we finally learnt : ” that a certain part of the brain which acts like a filter; made us miss the gorilla “… #gasp-out-loud!!


The week which brought us together

The kick off week at the MediaLAB brought together an exuberant variety of students from across the globe. The Hybrid City team ( the ‘cool’ team name is still elusive) has an interesting background of students as was evident from Pecha Kuchas.


The second day involved sharing of alumni experience followed by formulating ideas for our user scene.  After an excruciating 240 seconds of intense discussions, we decided ( hold your breath….. ) to make a (drum-rolls) MOVIE !!  And of course we had mind blowing ideas from everyone, and since Brad Pitt, Steven Spielberg and Hans Zimmer were too busy in California we decided with the following cast;


( Don’t freak out )….

As the creative director we had………… Mr. Ankit Daftery


For the role of the arrogant business man we had….. Mr. Jeroen Ruyter


And the role of the crazy, genious musician we had… Mr. Mizuki Kojima




The movie was a blockbuster hit with millions still in line to watch it. You could catch a glimpse out here

Hybrid City – User’s scene Teaser from MediaLAB Amsterdam on Vimeo.

And we are sure we’ll win the Nobel Prize ( because ; you know; the Oscars are tooooo main stream )….

The final  of the week involved an On Design workshop by Marco, where we learnt about anthropomorphic attributes of design. Anthropomorphism essentially means personification i.e. to assign human attributes to inanimate products and make it more realistic. As an individual project we designed ( rather proposed) a screaming bag which allows the user to vent out their anger without disturbing others. The anthropomorphic element was using ropes and making it into a form of a smile or angry face allowing other people a glimpse of the ‘ content of the bag’…