The week started out with some really intense brainstorming sessions with the Design Thinkers group and Natalia. We tried to categorize our research question into How, Why and What…. Well, at-least we tried to. The results were quite interesting. Take a look:   

And if that wasn’t enough; we had another mind blowing experience at the Amsterdam Urban Innovation Week

The whole agenda of the conference was for us to better understand the creative industries and creative professionals in Amsterdam. While we tried to interview a handful of professionals, we realized that maybe our research methodologies were still not upto the mark. So while we sit and rack our brains with the research, you guys enjoy this pic: