The AOKI Method

The Aoki Method or MBS method is a structured brainstorming method. It requires input from all team members.

The AOKI Method

2 HOURS - 4 HOURS

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TASKS

1. Assign a moderator and a group of participants. Max. 10 people.
2. Warm up: sprout ideas for 15 minutes and list them. Do this individually.
3. Each participant presents summaries of their own ideas to the rest of the group. The rest of participants keep sprouting ideas.
4. In the following hour, the moderator leads the discussion and maps out the ideas, clustering them into common topics.

WHEN

In the initial stages of concept creation.

WHY

Quickly validate functions of a design with a low cost.

NOTE!

Use the individual presentations as inspiration.

OUTPUT

Collection of ideas that have been structured into an idea map.

Next

Select most promising ideas/clusters and proceed to design quick tests of the main concepts.

Reference

HIGGINS, James M. 101 creative problem solving techniques: The handbook of new ideas for business. New Management Publishing Company, 1994. WHEELER, Jim. The Power of Innovative Thinking: Let New Ideas Lead You to Success. Career PressInc, 1998.

The AOKI Method

2 HOURS - 4 HOURS

The Aoki Method or MBS method is a structured brainstorming method. It requires input from all team members.

TASKS

1. Assign a moderator and a group of participants. Max. 10 people.
2. Warm up: sprout ideas for 15 minutes and list them. Do this individually.
3. Each participant presents summaries of their own ideas to the rest of the group. The rest of participants keep sprouting ideas.
4. In the following hour, the moderator leads the discussion and maps out the ideas, clustering them into common topics.

WHEN

In the initial stages of concept creation.

WHY

Quickly validate functions of a design with a low cost.

NOTE!

Use the individual presentations as inspiration.

OUTPUT

Collection of ideas that have been structured into an idea map.

Next

Select most promising ideas/clusters and proceed to design quick tests of the main concepts.

Reference

HIGGINS, James M. 101 creative problem solving techniques: The handbook of new ideas for business. New Management Publishing Company, 1994. WHEELER, Jim. The Power of Innovative Thinking: Let New Ideas Lead You to Success. Career PressInc, 1998.