Brain writing

Brainwriting is essentially the same as brainstorming. Ideas are generated by asking people to write them down instead of verbally presenting them.

Brain writing

2 HOURS - 4 HOURS

back

TASKS

1. Recruit a team that will be part of the brainwriting session.
2. Arrange a space and materials needed for the session.
3. As a moderator, organize the participants and define the problem.
4. Each participant brainstorms 3 solutions in 2 minutes in written form.
5. After 2 minutes, ask participants to pass the sheet to the left, the sheets circulate.
6. The participants build upon the existing suggestions writing their own idea underneath the previous one.
7. Repeat as many times as there are people.

WHEN

When there is a need to develop ideas with a team that doesn’t feel comfortable with either drawing or presenting.

WHY

Some people don’t feel comfortable
with drawing or presenting, this might hinder their idea generation.

NOTE!

In each new round allow one extra minute. Good for group interaction.

OUTPUT

Many solutions to the problem, co-produced by a team.

Next

Filter the ideas with the most potential and develop them.

Reference

CLARK, Charles Hutchison. Brainstorming, the Dynamic Way to Create Successful Ideas. Doubleday, 1958. VANGUNDY, Arthur B. Brain writing for new product ideas: an alternative to brainstorming. Journal of Consumer Marketing, 1984, 1.2: 67-74.

Brain writing

2 HOURS - 4 HOURS

Brainwriting is essentially the same as brainstorming. Ideas are generated by asking people to write them down instead of verbally presenting them.

TASKS

1. Recruit a team that will be part of the brainwriting session.
2. Arrange a space and materials needed for the session.
3. As a moderator, organize the participants and define the problem.
4. Each participant brainstorms 3 solutions in 2 minutes in written form.
5. After 2 minutes, ask participants to pass the sheet to the left, the sheets circulate.
6. The participants build upon the existing suggestions writing their own idea underneath the previous one.
7. Repeat as many times as there are people.

WHEN

When there is a need to develop ideas with a team that doesn’t feel comfortable with either drawing or presenting.

WHY

Some people don’t feel comfortable
with drawing or presenting, this might hinder their idea generation.

NOTE!

In each new round allow one extra minute. Good for group interaction.

OUTPUT

Many solutions to the problem, co-produced by a team.

Next

Filter the ideas with the most potential and develop them.

Reference

CLARK, Charles Hutchison. Brainstorming, the Dynamic Way to Create Successful Ideas. Doubleday, 1958. VANGUNDY, Arthur B. Brain writing for new product ideas: an alternative to brainstorming. Journal of Consumer Marketing, 1984, 1.2: 67-74.