So by now we have already finished our 2nd sprint and are now going head first into our 3rd sprint. Now I would like to talk about what we have been doing so far: We gained access to KLM Headquarters for 4 straight days! This was very helpful since that’s where our end user, the employees of KLM, is located. Big plans were made and the entire group was ambitious, as always.
We aimed to make the employees feel more connected to KLM, and we did that by testing ideas to see which one works the best.
This sprint, we tested 4 prototypes that were based on the idea that data can be used to make you feel more connected to the work you do at KLM. Even though the prototypes looked funny, people were very much interested in our ideas and gave us valuable feedback.
We also conducted 9 qualitative interviews with employees from KLM by using the Visual Ideation Toolkit (VIT). People were really excited and motivated to share their experiences in such a visual and interactive way.
We had been trying to get access to KLMās HQ since the beginning of this project, and now we had it.
The whole group really liked the concept of making prototypes to facilitate a conversation or test ideas. So this sprint was a massive boost for our process and for our research.
As you might have noticed, we now have a lot of data that needs to be processed. For now we will be secluded at MediaLAB, where we will analyze all of the findings that we gained and make sense of it. So long!